INNOVATION SAFARI CUSTOMER JOURNEY
Marta is a chocolate lover. Her daily ritual is to open the fridge, tear a square, close the eyes to enjoy the crisp sound and fragrant scents of cocoa released by the square. Until today she remained loyal to her favorite brand Terra because of the great quality of chocolate supplied
Angela, the business owner ofTerra chocolate bar is living a nightmare at The Best Company because people purchases depends upon a crispy and brilliant finishing, however the production line randomly produces fluffy and dull products.
Angela and the product team aim to understand better all the aspects of production which affect brightness and crispiness of chocolate from a bold new perspective.